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Amazon stock split may draw retail traders in tough market

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Amazon's stock split may provide some solace to 

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shareholders who have seen its shares tumble throughout this year.

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Following the 20-for-1 split, Amazon shares rose 3.1% to $126.17 in afternoon trading

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Analysts at MKM Partners believe that Amazon shares have rallied since May

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During which they have cut their year-to-date loss by a third.

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According to a Cboe report published in May, stock splits could increase participation 

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from retail investors, who, on average, trade in smaller sizes because of their limited capital.